Some would say that there is no mystery as great as that of a woman’s love of shopping.
I would deny this. It’s simple – we like nice things, to get nice things we shop. To me the greatest mystery is not why we love to shop – but the business of shopping for the right size!
Nothing is worse than trying an outfit on and it being too small. It’s a knock to your confidence and is enough to see a dark storm cloud over your head for days. So after two naughty weeks away from the gym (costly too really) I was close on devastated and in self-kicking-mode (why, oh why I had taken those two weeks off from the gym?) when a dress for a friend’s wedding arrived and was too tight!
So the next day I went online and begrudgingly ordered a larger size (sad face).
Then it occurred to me……my work clothes (from Next) had fitted that morning. All items still being in my ‘usual’ size. So unless I had lost the odd inch or so from my waist overnight (unlikely) I was still ‘my’ size. So why had a dress from another shop not fitted? Surely a size 6 is a size 6 – standard. No.
So here’s a quick comparison of a few high street regulars and how what they believe a size 6 measures:
Next – bust 31.5 inches, waist 25.5 inches, hips 34.5 inches
Warehouse – bust 31 inches, waist 24.5 inches, hips 34 inches
Oasis – bust 31.5 inches, waist 24.5 inches, hips 33.5 inches
Topshop – bust 31.3 inches, waist 24.5 inches, hips 33 inches
Miss Selfridge – bust 31.25 inches, waist 24.25 inches, hips 33 inches
Marks and Spencer – bust 31 inches, waist 25 inches, hips 35 inches
As you can see there is a good inch (and more) difference between stores. Marks and Spencer are more generous and suited to curves when you compare them with Miss Selfridge, which seems to be for a more ‘boyish’ figure.
So why is this? Why aren’t sizes standard? And if sizes aren’t standard should labels show what you are actually buying – like jeans labels. I buy a 30? leg and a 25? waist and I’m happy and comfortable 99% of the time.
The UK has no standard sizing set. Each shop/retailer/designer choices how their size should measure. Many retailers also indulge in ‘vanity sizing’ and label larger clothes smaller than they are to flatter women into thinking they are thinner – or of course in this case it’s made me think I’m bigger than I usual feel I am!
Personally I would love to see sizes standardised. For one thing as life gets busier, parking gets more expensive, and patience runs thin I, like many others, are turning to shopping online and I would love to know that the deliveries will definitely fit and not end up having the trouble of returning items.
Whilst one size will never fit all – and the beauty of women is that we are all very different shapes, sizes and proportions – at least if we standardise the sizes most commonly used we’ll know where we stand and not have this cross-retailer issue.
Until then, however, help is at hand and anyone facing the same problems will do well to turn to the ‘What size am I?’ website (http://sizes.darkgreener.com/) where you can get an honest reflection of what size to buy at a whole range of High Street stores. The difference is amazing – and the help most welcome!









